Case Study Method in Psychology

So, while case studies can use one or the other, don’t be afraid to combine written copy with visuals to emphasize the project’s success. As a growing business, you might need to display your case study out in the open to gain the trust of your target audience. Then, promote this blog post on social media, through a Facebook post or a tweet. As noted in the sample email, this document serves as an outline for the entire case study process. Other than a brief explanation of how the customer will benefit from case study participation, you’ll want to be sure to define the following steps in the Success Story Letter.

As a PDF attachment in a late-stage deal email (although there’s nothing wrong with that). Do you want to turn this into fancy interactive content? Does your prospect have the time and interest to dig into the details? Choose the format that you think best engages the audience that you’re selling to. That alone can make you a front-runner in the decision-making process. After all, if Big Brand X trusts you, so can a prospect.

Choose your customer

Depending on whether researchers have chosen to use a single or multi-modal approach for the case study, they may choose to collect data from one or any combination of these sources. “It is my first time to make a case study. I found the information here very clear, which is easy for me to follow. Thing could be emphasized more – sample questions of what could be explored how to conduct a case study in a case study might be helpful for some readers.” If your target audience wouldn’t immediately identify with your client’s problem, start with a more general intro describing that type of problem in the industry. A case study may feel less data-driven than a medical trial or a scientific experiment, but attention to rigor and valid methodology remains vital.

Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.

Lead Generation Business Case Study Template

Take care when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, they are merely speculation. You must hold on tight to the central or overarching question that you are trying to answer. That question will help you decide which information is relevant and which is not. Collective studies are based on instrumental case reports. When research is conducted for an instrumental study, it is to provide the basis for a larger phenomenon.

How do you lead a case study discussion?

Become familiar with relevant diversity research. Create case study discussion prompts and brainstorm possible follow-up questions. Anticipate possible responses to case study discussion prompts or potential questions that might arise. Identify possible take home messages for each case study.

When you first reach out to a potential case study subject and start discussing the idea of featuring their brand, know that you may run into some objections from the subject themselves. While you can create basic case studies off of this information, especially if you only want to showcase quick results, it won’t be nearly as impactful as case studies created off of more in-depth interviews. In order to create high-value case studies that can help you attract and convert customers, it only makes sense that you’ll need to start with a killer interview. It’s tempting to use the case study’s most interesting or impressive KPI as your title. But that also gives away the ending before the story begins, and skips details that are important for context in the process. Try writing a title that piques interest without being a spoiler. Start on a general level, then apply it to the challenge the customer was experiencing.

How to Prepare for Case Study Interviews

On the other hand, there is also a narrative style of presenting data that aims to study a topic from different angles. However, the analysis must also give the reader details about the case and the literature that is reviewed. Before we get a greater understanding of how to conduct a case study let us first identify when is a case study necessary. Case studies are directly related to the real world and therefore all the aspects of it are going to relevant as per present times. If you’re wondering “why is a case study important”, the answer is simple. It is a means of gaining in-depth knowledge about a subject. Case studies are a good option when a student is given the task of writing a dissertation or thesis.

  1. Now you know what a case study means, you can begin creating one.
  2. Immediately, IDEO has communicated two of the case study’s major pillars.
  3. Generally, you would add a label underneath the photo that identifies what it is, and a short blurb under that to explain its relevance to the study.
  4. They want to know that you can live up to what you promise, and seeing case studies from existing clients is something that can win them over.
  5. They criticized case study research because it failed to provide evidence of inter subjective agreement.
  6. Prospective case study methods are those in which an individual or group of people is observed in order to determine outcomes.
  7. After all, the end goal is to have these read all the way through.

Create branded, engaging reports, all without design experience. When you have an existing hypothesis, you can design a descriptive study. The aim is to find connections between the subject being studied and a theory. As you will have seen, business reports are more colorful. To facilitate this case studies are built on interviews and observations. The below example would have been created after numerous interviews. In certain regions, social workers study disaster responses.

How to Conduct a Client Interview for a Case Study

They may be alright with you sharing the detailed strategy and general results (2x conversion rate instead of 5.6% conversion rate) and the brand name, OR they may only be okay with sharing their story and results. Be prepared for this before you reach out, and consider what you can do to accommodate requests. These objections may arise before the case study interview, but they may pop up during as well.

What are the 3 methods of case study?

He has helpfully characterised three main types of case study: intrinsic, instrumental and collective[8]. An intrinsic case study is typically undertaken to learn about a unique phenomenon. The researcher should define the uniqueness of the phenomenon, which distinguishes it from all others.

The thing of greatest value that you can provide to your colleagues is an honest record of clinical events. What kind of results was your customer able to achieve using your product or service? Speak to how they solved the problem descriptively, but also with cold, hard numbers. Not everything can be measured in numbers , but whenever you can, back up your story with the stats.


And after all of that, you’re left with a little piece of sales enabling gold — a case study. In terms of the interview structure, we how to conduct a case study recommend categorizing the questions and flowing them into six specific sections that will mirror a successful case study format.

  1. A form of qualitative descriptive research, the case study looks intensely at an individual or small participant pool, drawing conclusions only about that participant or group and only in that specific context.
  2. In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service.
  3. If you want my team to just do your marketing for you, click here.
  4. Many fields require their own form of case study, but they are most widely used in academic and business contexts.
  5. In scholarly circles, case studies are frequently discussed within the context of qualitative research and naturalistic inquiry.

If we are using a named orthopedic or neurological test, it is best to both name and describe the test . Also, we should describe the actual results, since not all readers will have the same understanding of what constitutes a “positive” or “negative” result. The next step is to describe the results of our clinical examination. Again, we should write in an efficient narrative style, restricting ourselves to the relevant information. It is not necessary to include every detail in our clinical notes. These guidelines for the writing of case studies are designed to be consistent with the “Uniform Requirements for Manuscripts Submitted to Biomedical Journals” referenced elsewhere in the JCCA instructions to authors.

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